Terms of Service

Last updated 26 September 2026

Agreement

These terms apply when you create a YellowThumbs account or use the service. If you are accepting them for a business, you confirm you are authorised to do so on its behalf.

Your account

You are responsible for keeping your sign-in details secure and for everything done under your account. Owners and admins control who is invited, what role each person has, and which locations they can see. Invitations are personal and cannot be transferred.

Plans, trials and billing

  • Plans are billed monthly or yearly in advance and renew automatically until cancelled.
  • New paid plans include a 14-day free trial. Only one trial is available per business.
  • Each plan includes a monthly allowance of review requests, text messages and AI replies, plus a limit on active locations and team members.
  • Extra credits can be bought as one-off packs. Pack credits never expire and are used only after the monthly allowance is spent.
  • If you downgrade, the lower plan's limits apply from the moment the change takes effect, and locations above the new limit are moved to your archive. You can choose which locations to keep active before or after the change.
  • Fees already paid are not refundable except where the law requires it, or where we have charged you twice for the same subscription.

Review integrity

You must follow Google's policies and applicable law when requesting reviews. In particular, you must not:

  • Offer money, discounts or other incentives in exchange for a review.
  • Ask only your happy customers and exclude the rest, or filter people based on how they are likely to rate you.
  • Write, buy or solicit fake reviews, or request reviews from people who have not used your business.
  • Contact anyone who has opted out, or anyone whose details you obtained without a lawful basis.

We may suspend accounts that use YellowThumbs in these ways.

Messaging rules

You are responsible for the content of the messages you send and for holding valid consent where it is required. Automated messaging is subject to your message allowance, daily sending limits, and the rules of the email and mobile networks we send through.

AI-suggested replies

Suggested replies are drafts only and are never published automatically. You are responsible for checking accuracy, tone and any commitments before a reply goes live. Reviews that touch on sensitive matters are excluded from AI drafting.

Your data

You keep ownership of your business and customer data. You grant us permission to process it only to provide the service. Our handling of personal data is described in the Privacy Policy.

Availability

We work to keep YellowThumbs available and reliable, but the service is provided "as is". We depend on third parties such as Google, email and mobile networks, and we are not responsible for their outages, policy changes or decisions about which reviews appear.

Liability

To the fullest extent the law allows, neither party is liable for indirect or consequential loss, and our total liability is limited to the fees you paid in the 12 months before the claim.

Cancellation

You can cancel at any time from your billing settings. Your plan stays active until the end of the paid period and then moves to the free plan. We may suspend or end an account for non-payment or for breaching these terms.

Changes and contact

We may update these terms and will tell you about material changes in advance. Questions go to hello@yellowthumbs.com.